Overview

I executed a comprehensive full-funnel marketing strategy for in-house food brands within major delivery ecosystems. The primary objective was to optimize the entire customer journey—from initial brand exposure and click-throughs to final conversion and long-term retention.

By managing operational testing for over 30 pilot stores, I implemented data-driven experiments. This included A/B testing for thumbnail visuals, store badges, promotional tiers, and digital menu structures to identify high-converting variables and maximize advertising efficiency.

Key Results