Overview

I spearheaded the end-to-end planning and execution of 'Donuimun Market,' a BTL flagship project designed to build a collaborative pool for craft creators. My mission spanned from the initial proposal and venue scouting to on-site operation, ensuring a seamless experience for both creators and visitors.

I executed a targeted viral marketing campaign on X (Twitter), successfully attracting over 50,000 visitors—a tenfold increase compared to average foot traffic. This project secured a long-term collaboration pool of 60+ creative teams with a 100% re-participation rate.

Key Results